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Royal Enfield has introduced its ‘service on wheels’ initiative the place the corporate has deployed 800 items of objective-constructed bikes throughout dealerships in India which might be outfitted to supply doorstep servicing for Royal Enfield homeowners. The ‘service on wheels’ fleet of bikes are outfitted with instruments, common spare elements, lubricants and different tools that are wanted to hold out servicing of a bike. Royal Enfield says that as much as 80 per cent of all typical upkeep work, minor repairs, elements alternative, elements testing and different such service work may be carried out by these service bikes.
The servicing might be achieved by skilled professionals and authorised service technicians. All elements and lubricants may also have a 12-month guarantee. Customers in want of doorstep servicing can contact their nearest Royal Enfield dealership and e-book an appointment for a similar.
Speaking on the launch of this new initiative, Lalit Malik, Chief Commercial Officer, Royal Enfield, stated, “Customer satisfaction through retail and service excellence is a huge focus for Royal Enfield. We are committed to constantly enhancing the purchase and ownership experience and the brand interface for the customer. Last year, we launched 600 new Studio Stores to take the brand retail experience all the way to tier II and tier III towns across the country. The recent launch of several service initiatives and the launch of Service on Wheels endeavours to enhance the service experience for the customer in a way that is hassle-free and convenient without compromising on service quality. We will continue to innovate and add value to the overall consumer experience journey through the implementation of various sales and service ideas going forward.”
The firm additionally launched a slew of latest programmes for contactless buy and repair expertise akin to take a look at rides at the house, numerous e-cost choices, and choose-up and drop services and so forth. In addition, Royal Enfield additionally presents a ‘Ride Sure’ program the place prospects can choose from three-possession packages which have a prolonged guarantee for a further two years or 20,000 kilometres over and above the usual guarantee.
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