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The assortment consists of denims and jackets comprised of Cordura denim with excessive abrasion resistance, and can get armour slots for use as using gear.
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Royal Enfield joins fingers with Levi’s to launch informal using denims and jackets
Royal Enfield and Levi’s have joined fingers to introduce a brand new capsule assortment of denims and jackets that can be utilized as on a regular basis put on and even double up as bike using gear. The unique assortment consists of denims and jackets comprised of Cordura denim with excessive abrasion resistance that’s constructed to final. The jackets and denims are purposefully designed with options like armour slots for shoulders, elbows and knees, a 3D pocket with a hidden zipper, excessive visibility reflective tape and extra. The assortment is designed for use by each riders and can be utilized as on a regular basis put on for these “riders at heart”.
Also Read: Royal Enfield Launches Its First Women’s Apparel Range In India
There can also be a variety of graphic t-shirts obtainable within the assortment, with designs created by a multi-disciplinary artist, Toria James, who works beneath the guise of “Stay Outside”. Toria has a powerful, genuine design language, and is a rider herself. She has beforehand collaborated with Royal Enfield and is a fan of the Levi’s model herself.
Also Read: Royal Enfield Launches Limited Edition Pinstripes Helmets
“Our brand promise is to unleash authentic self-expression and this collection truly stands by that sentiment. Our collaboration game has always been strong, and we are excited to launch this one. Levi’s and Royal Enfield have a lot in common in terms of the approach to product and quality. The product aesthetics and the functionalities set this collection apart and I am sure the motorcycling community and even the rider at heart will love this collection. Being a rider myself, this collaboration is personally very special,” stated Sanjeev Mohanty, MD – South Asia & MENA, Levi Strauss & Co.
Also Read: Royal Enfield Launches Service On Wheels Initiative
Commenting on the collaboration with Levi’s, Puneet Sood, Head, Apparel Business, at Royal Enfield stated, “Royal Enfield has a longstanding commitment of providing a ‘pure motorcycling’ experience to everyone in love with the motorcycling way of life; and this goes beyond the legendary motorcycles. We’re delighted to be collaborating with a fellow iconic brand, Levi’s. With a rich legacy and the cultural impact that both the brands have, the collaboration is a perfect fit. Incorporating the strong identities and values of both the brands, Royal Enfield with its understanding of the motorcycling ethos and Levi’s with its expertise in denim and apparel; this collection is a perfect blend of comfort, style and safety. Also, it is a celebration of all the countless memories, endless journeys and adventurous times that the two brands have been a part of for the riders both on and off the saddle.”
Also Read: Royal Enfield Delivers Over 1,000 Bikes On A Single Day In Kerala
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The new assortment will probably be obtainable for buy at choose Levi’s shops and on the Levi’s India web site, and in addition obtainable on the on-line Royal Enfield retailer, and at choose Royal Enfield shops. Royal Enfield’s attire division was began in 2014 to create a ecosystem round pure motorcycling, and improve the motorcycling expertise. While Royal Enfield additionally supplies devoted bike using gear, the life-style assortment additionally consists of common on a regular basis attire, and attire which is designed to be worn as using gear, and which may double up as informal put on.
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