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The Argentina meeting unit is the primary Royal Enfield bike meeting unit exterior India.
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The Royal Enfield Himalayan, together with the 650 Twins can be assembled in Argentina
Royal Enfield has introduced that it’ll begin native meeting of bikes in Argentina. The bike meeting plant can be arrange in partnership with Grupo Simpa, Royal Enfield’s native distributor in Argentina since 2018. The Argentina meeting plant would be the first time in Royal Enfield’s trendy historical past that bikes can be assembled and produced exterior the corporate’s manufacturing services in Chennai, India. Alberto Fernandes, President of Argentina graced the occasion for the native meeting announcement within the Latin American nation.
Also Read: Royal Enfield Records Marginal Drop In August 2020 Sales
Argentina is among the many largest mid-measurement bike markets in Latin America, and Royal Enfield arrange retail operations in Argentina in 2018 with its first retailer in Vicente Lopez, Buenos Aires. Since then, Royal Enfield has expanded its retail community available in the market and now has 5 unique shops in Argentina. Overall, Royal Enfield has 31 unique shops and 40 different retail touchpoints throughout the Latin American nations. The native meeting unit in Argentina can be based mostly at Grupo Simpa’s facility positioned in Campana, Bueons Aires. To start with, the plant will domestically assemble three bike fashions, the Royal Enfield Himalayan, the Royal Enfield Interceptor 650 and the Royal Enfield Continental GT 650.
Also Read: 2021 Royal Enfield Himalayan Launched In The US With New Features
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Speaking concerning the announcement, Vinod Ok Dasari, CEO, Royal Enfield, stated, “Royal Enfield has been working steadily to grow and expand the middleweight motorcycling segment globally and also to increase our footprint in important global markets. Over the last couple of years, we have grown our international presence significantly and now have wide retail presence across 60 countries. With a strategic view to cater to growing demand and to gain significant market advantage, we have been pursuing our plans to set up local assembly units across specific markets in the Asia Pacific region and across South America. In the first of these, we are very happy to announce the first CKD assembly plant in Argentina.”
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Commenting particularly concerning the deal with Argentina as a market, Vinod Ok Dasari additionally stated, “Argentina and other South American countries have been an important market for Royal Enfield. Ever since we commenced sales since 2018 in Argentina, we have received a resounding response to our motorcycles from consumers. The local terrain and topography create the perfect canvas for riding our motorcycles, especially the Himalayan. The initial success of the 650 Twin motorcycles has also been very encouraging. We are deeply committed to focusing on becoming a part of the fabric of the country’s rich motorcycling culture. Our decision to start assembling our motorcycles in Argentina is testament to our long term commitment and increasing confidence in the market.”
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Brazil, Argentina and Colombia are among the many three most vital markets for Royal Enfield in Latin America. Beyond India (the most important marketplace for the model with over 900 dealerships), Royal Enfield bikes attain shoppers and fanatics in additional than 60 nations worldwide, by 660 dealerships and 82 unique model shops in nodal cities comparable to Milwaukee, London, Paris, Madrid, Barcelona, Melbourne, Sao Paulo, Bogota, Medellin, Mexico City, Buenos Aires, Dubai, Bangkok, Jakarta, Manila and Ho Chi Minh City.
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Exports kind a miniscule proportion of Royal Enfield’s complete gross sales, with greater than 90 per cent of gross sales coming from the home market. With the 650 Twins, and newer fashions, Royal Enfield intends to determine itself as a worldwide chief within the mid-measurement bike market. With the primary meeting plant exterior India, Royal Enfield will hope to extend its total gross sales, at the very least within the Latin American marketplace for now. More such abroad meeting crops are anticipated quickly, presumably with one in South East Asia.
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