Sooryavanshi, ‘83 book Diwali and Christmas weekends: What happens to the rest of the 2020 film releases?

While theatres round the world are slowly inching in direction of reopening, even in India, the announcement of releases of Akshay Kumar’s Sooryavanshi on Diwali and Ranveer Sngh’s ‘83 on Christmas has come as a sigh of relief. However, it remains uncertain when the theatres will open, as some say end of August and some feel that theatrical release of films is not possible before September.

According to a recent survey, 54 per cent of Indian entertainment buffs are eager to get to the theatres within 15-90 days of the lockdown lifting. While movie theatres have outlined their own plans to return to normal, what will be the release schedule like?

FILMS ARE NOT READY YET

Producer Anand Pandit says it’s not going to be a collective determination. “Each producer or Studio is deciding on the release date as per what they think works for their project. As for the exhibitors, they’d most likely decide on a first come, first serve basis,” he says.

According to commerce analyst Atul Mohan, it’ll take a minimal time of one month to get a film prepared for launch even after the theatres open. “We don’t know when the Censor Board will start taking applications and screen films. Also, they’ll only accept films that are complete in all manner and that won’t be easy because not many films are ready yet,” he explains.

In settlement with Mohan, trad e skilled Taran Adarsh says that irrespective of the scheduled calendar, no new movies will launch instantly when theatres reopen.

“The films that were released before the situation will be released first because barring one or two films, no other project is ready for release. First they have to be completed, then comes the post production, then promotions,” he says, citing the examples of Baaghi 3 and Angrezi Medium.

ADAPTING IS THE KEY

In such a state of affairs, what’s necessary is to weigh in the choices first, and be ready to accommodate final minute adjustments.

Ajit Andhare, Chief Operating Officer at Viacom18 Studios, says, “The correct approach is to avoid a pan release and do it in pockets, and see how the reception is. It’ll save a bigger blow. We should be also prepared to release a film and take a step back given the situation,” says Andhare, on behalf of the manufacturing home backing who Aamir Khan’s Laal Singh Chadda, and provides {that a} 2020 launch for the film is farfetched. 

Preetham Daniel of Harkness Screens opines that releasing the film which might be prepared in the abroad market first can be an awesome possibility.

“Almost 25-30 per cent of the overall revenue comes from international distribution. From just a business point of view, it’s about survival. If there’s an opportunity to release a film outside of India first, then why not?” he suggests.

BIG FILMS FIRST BUT NO CLASHES ANYMORE

Clearly, large movies with greater stars akin to Sooryavanshi or ’83 will propel the enterprise and make individuals get out of their homes to theatres.

“It’s more about releasing the right film. People will not step out to watch a second or third level films, only a Salman Khan or an Akshay Kymar can get them to cinemas,” feels Daniel.

Exhibitor Akshaye Rathi says that there understanding amongst producers have to be stronger than ever and extra empathetic.

“They’ve to decide that let’s not bite each other off and take a fair call. You’ll no longer see big clashes. Everyone now realises it’s important to make maximum money with each film. We are anyway getting into this business back with a lot of limitations,” says Rathi. 

SMALL FILMS GET A WINDOW

In the meantime, whereas large movies aren’t prepared or could also be skirmish to come out first, smaller ones ought to make the most of this chance.