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Apple raised eyebrows when it introduced AirPods Max earlier this week. Not as a result of the product was sudden, however reasonably as a result of it determined to value the headphones at $549. Suppliers at the moment are saying this pricing will dramatically restrict the product’s reputation.
AirPods Max won’t make a lot of a distinction to suppliers
Taiwan-based Compeq and Unitech have been delivery rigid-flex boards to be used inside AirPods for fairly a while and have additionally been chosen to produce the printed circuit boards used inside AirPods Max.But sources chatting with DigiTimes have revealed that neither provider expects a big increase in gross sales. The AirPods Max over-ear headphones “are positioned as a niche segment” product with the next value and decrease gross sales quantity.
Compared to wi-fi earbuds, the section through which AirPods and AirPods Pro compete, over-ear headphones bought lower than half the variety of items globally final quarter — 45 million vs 20 million items, to be exact.
Demand for AirPods Max appears to have exceeded Apple’s expectations
DigiTimes additionally factors out that conventional manufacturers such as Sony, Bose, and JBL are the agency market leaders and likewise provide merchandise at a lot cheaper price factors, that means Apple is unlikely to expertise the extent of success it has seen previously.
Most of the AirPods Max variants are at present backordered by way of March 2021. It’s price noting that there might not have been as a lot inventory as normal as a result of pandemic, however such an enormous delay remains to be a very good signal.
(This story has not been edited by Newslivenation employees and is auto-generated from a syndicated feed.)