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On Wednesday, Taiwan’s parliament accredited a proposal to rebrand the airline — title change included.
Echoing earlier discussions concerning the want to rebrand, it was identified in the course of the parliament assembly that the title of the Taipei-based service is well confused with Air China, a serious airline headquartered in Beijing.
This now duties the Transport Ministry with understanding insurance policies that can assist strengthen China Airlines as a Taiwan model internationally in order that it will not be mistaken for an airline from mainland China.
The proposal emphasizes that the ministry ought to discover methods to rebrand that don’t contain re-negotiating or modifying the service’s worldwide aviation freedoms — resembling strengthening the picture of Taiwan on the aircraft livery.
The service on the middle of this debate, nonetheless, is remaining quiet for now.
“Please be advised that China Airlines has no comments on this topic at the moment,” Jason Liu, vice chairman of China Airlines’ company communications workplace, advised CNN Travel in an electronic mail.
A debate lasting for over a decade
China Airlines was based in Taiwan in 1959 and flies out of Taipei’s Taoyuan International Airport, servicing 160 locations in 29 nations. The majority shareholder is the China Aviation Development Foundation, which is wholly owned by the Taiwanese authorities.
So why change the title now?
The argument for rebranding gained power in latest months over fears a sequence of China Airlines’ cargo flights, used to ship coronavirus medical provides all over the world, had been mistakenly thought to be coming from mainland China.
The island’s residents had been enraged and a petition requesting the title change was initiated on Change.org. As of July 23, greater than 50,000 individuals have signed.
This is not the primary time the airline’s moniker has come into the highlight, although.
The subject resurfaced once more in 2016 beneath Tsai Ing-wen’s management.
Geopolitical points
Those unaware of the area’s geopolitical sensitivities may very well be forgiven for getting confused concerning the airline and the place it is headquartered.
Taiwan’s official title is the “Republic of China” (ROC), tracing its founding to 1911 on the Chinese mainland after the collapse of China’s final imperial dynasty.
Mainland China and Taiwan have been ruled individually since 1949 following the Communist victory on the mainland after a civil struggle, though a shared cultural and linguistic heritage principally endures.
CNN’s Karla Cripps and Shawn Deng contributed to this report.
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