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The two new designs KFC revealed Wednesday spotlight the undeniable fact that diners’ habits have shifted towards supply fairly than in restaurant eating — a pattern that began pre-pandemic, however was accelerated by coronavirus, “proving a need for a modernized design,” the firm mentioned.
The current KFC retailer design, referred to as the
“American Showman,” will ultimately be phased out in favor of one of the two new ideas.
One design ditches the conventional eating room, an possibility with much less sq. footage that will be supreme for growth into busier areas like cities the place actual property is dearer.
Chipotle and
Starbucks not too long ago debuted comparable designs which are smaller than typical places.
KFC’s different design emphasizes the drive-thru, which encompassed 60% of the firm’s gross sales in the third quarter. This design options two drive-thru lanes, with one devoted to cell order pickup. Taco Bell, which is additionally owned by
Yum! Brands (YUM),
confirmed off the same thought earlier this 12 months.
That possibility additionally consists of an outside seating space referred to as the “Colonel’s Porch” and an inside eating room that is smaller than KFC’s present layouts.
Both ideas function brighter branding that highlights KFC’s basic purple and white stripes and a brightly lit purple bucket that directs clients to a newly put in “cubby system” for on-line and pickup orders.
Some eating places will have devoted parking spots for patrons that order from KFC’s app or third-party apps, in addition to reserved areas for DoorDash, Uber Eats and Postmates supply drivers.
KFC mentioned the new designs will roll out in three US places subsequent 12 months, together with West Palm Beach, Indianapolis and central Kentucky.
The drive-thru has develop into much more necessary for fast serve eating places throughout the pandemic, with a number of chains,
together with McDonald’s and Chipotle, revealing in current earnings calls that eating places with them have seen gross sales improve quicker.
McDonald’s,
Burger King and Popeye’s all have introduced restaurant redesigns that improve their drive-thrus.
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