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TikTok will ban commercials that promote fasting apps and weight reduction dietary supplements, as a part of its coverage to limit commercials of merchandise that amplify physique shaming, the corporate mentioned on Wednesday.
The short-video sharing app mentioned in an announcement it is going to additionally place curbs on commercials with exaggerated claims in eating regimen and weight reduction merchandise.
As per the brand new insurance policies, commercials on weigh administration merchandise can solely attain customers aged 18 or above. Further restrictions are additionally put in place to “limit irresponsible claims made by products that promote weight loss management or control.” The assertion additionally mentioned that any commercial that promotes weight reduction or weight administration services and products can not “promote a negative body image or negative relationship with food.”
TikTok additionally partnered with American non-profit National Eating Disorder Association (NEDA) to join customers searching for “support to important resources” straight from the app. TikTok plans to begin redirecting associated searches and hashtags to the NEDA helpline.
Several in-app controls additionally facilitate the content-screening course of for customers, who can report dangerous content material, filter feedback, and block different customers for “unkind behaviour.”
The assertion mentioned, “As a society, weight stigma and body shaming pose both individual and cultural challenges, and we know that the internet, if left unchecked, has the risk of exacerbating such issues. That’s why we’re focused on working to safeguard our community from harmful content and behaviour while supporting an inclusive, and body-positive, environment.”
TikTok, owned by China’s ByteDance and on the heart of a political battle between Washington and Beijing, has been racing to keep away from a crackdown on its US operations.
The Trump administration had expressed considerations that non-public information of as many as 100 million Americans that use the app is being handed on to China’s Communist Party authorities.
© Thomson Reuters 2020
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