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The new TVS ARIVE app is accessible on Android Auto and iOS platforms and makes use of augmented actuality to supply an in-depth take a look at the corporate’s product vary.
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The TVS ARIVE app goals to supply a extra holistic on-line shopping for expertise to prospects
Improving the web buy expertise for purchasers, TVS Motor Company has launched the Augmented Reality Interactive Vehicle Experience (A.R.I.V.E) cellular utility. The new app is accessible on Android Auto and iOS platforms and makes use of augmented actuality to supply an in-depth take a look at the corporate’s product vary. This is a first-of-its-kind initiative within the mass-market two-wheeler phase and guarantees to supply a holistic shopping for expertise to prospects. The first merchandise to be listed are the Apache RR 310 and the Apache RTR 200 4V. This might be adopted by the model’s full portfolio being added to the app.
Also Read: TVS Apache RTR 200 4V Launched With Riding Modes & Adjustable Suspension
Speaking on the brand new app, Meghashyam Dighole, Head – (Marketing) Premium Motorcycles, TVS stated, “TVS Motor Company has been at the forefront of introducing technological advancements across our products, and services. The TVS A.R.I.V.E app is an extension to that philosophy, as our customers now get an opportunity to explore our products at the convenience of their homes through the AR technology. We introduce the app with the TVS Apache RR 310 & TVS Apache RTR 200 4V, the flagship models from our stable. This app will bridge the gap between a customer’s consideration and the decision of testing or purchase, by using augmented reality to give a 360-degree experience of the product using audio-visual and textual formats. We are sure that our potential and existing customers will find great value in this new service.”
The cellular app will supply an unbiased module for every product, which is additional divided into three completely different modules – Place to discover (AR-Based), Scan an actual bike (AR-Based) and the 3D mode for units that aren’t appropriate with augmented actuality. The app will spotlight the important options of the car together with detailed descriptions, movies, animations and extra.
Also Read: Mahindra First Choice Services To Become A Subsidiary Of TVS Automobile Solutions
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The three modes accessible will carry out particular features. The ‘Place’ to discover mode creates an augmented expertise by positioning the 3D mannequin within the AR world. This permits customers to have a 360-degree view of the bike and in addition take a more in-depth take a look at every facet of it. There’s additionally the ‘Scan an actual bike’ mode that permits customers to scan an precise car after which the app will spotlight the options on the mannequin. The ‘3D mode’ will solely offer you a 360-degree view of the car and in addition spotlight the important thing options which can be on supply. The app will even present the sell-through course of choice for reserving check rides, find close by dealerships or e book a car.
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