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Royal Enfield’s month-on-month (MoM) gross sales noticed an uptick of 5.6 per cent at 40,334 models as in comparison with 38,065 models offered within the final month.
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Royal Enfield has witnessed a gross sales decline of 59 per cent in YTD gross sales.
Royal Enfield has recorded a gross sales decline of 23 per cent in July 2020 promoting 37,925 models as in comparison with 49,182 models it offered in the identical month final 12 months. The firm’s exports went all the way down to 2409 models as in comparison with 5003 models in the identical month final 12 months, witnessing a decline of 52 per cent. Royal Enfield’s complete gross sales (home + exports) went down by 26 per cent at 40,334 models as in comparison with 54,185 models a 12 months in the past. That stated, Royal Enfield’s month-on-month (MoM) gross sales noticed an uptick of 5.6 per cent at 40,334 models as in comparison with 38,065 models offered within the final month.
Also Read: Royal Enfield Interceptor 650 Is UK’s Best-Selling Motorcycle For June 2020
Exports has additionally been one of many key focus areas for Royal Enfield because it has been making an attempt to develop its market share in abroad markets. The Royal Enfield 650 Twins have gained reputation in European markets with the Royal Enfield Interceptor 650 changing into the bestselling motorbike final month as per MCIA knowledge for above 125cc bikes categor). The Interceptor 650 has additionally been the very best-promoting bare type motorbike within the UK for the final 12 months, together with the Royal Enfield Himalayan at No.4. Royal Enfield is the primary Indian Motorcycle producer to realize this within the UK market.
Also Read: Royal Enfield Launches Service On Wheels Initiative
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In the home market the corporate has been making an attempt to ramp up its gross sales with lockdown being eased off in most components of the nation. Speaking about its 12 months-to-date (YTD) gross sales (April-July), Royal Enfield recorded a de-progress of 58 per cent within the home market at 92,862 models as in comparison with 223,612 models offered in the identical interval a 12 months in the past. It exported 4739 models in the identical interval as in comparison with 14,282 exported a 12 months in the past. Its complete similar within the April-July interval stood at 97,601 models as in comparison with 2,37, 894 models, a decline of 59 per cent.
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