Volkswagen CEO Feels Apple Car Could Intensify Competition In EV spaceDecember 25, 2020
Diess famous that the arrival of Apple will drive competitors within the electrical automotive area much more.
Apple’s Project Titan is maybe its worst saved secret. It has been within the works since 2014, with a imaginative and prescient to construct a self-driving EV however aside from a little bit of cloak and dagger and a report not too long ago from Reuters that Apple’s automotive is coming in 2024, there hasn’t been a lot. But now Volkswagen’s Group CEO Herbert Diess has indicated that Apple’s entry into area will intensify competitors. “We look forward to new competitors who will certainly accelerate the change in our industry and bring in new skills. The unbelievable valuation and the practically unlimited access to resources instill a lot of respect in us,” he stated in a LinkedIn submit.
Diess has credited Tesla and Elon Musk for pushing the business in direction of electrification. He additionally famous that Tesla stays Volkswagen’s largest competitor, although that would change if Apple enters the area contemplating its prowess and assets.
He ended the weblog submit with an optimistic be aware stating that the world’s most respected firm will once more be an automotive large.
“I have said it before: the most valuable company in the world will again be a mobility company. It could be Tesla, Apple or Volkswagen,” he stated.
Diess took over the reins of the German large within the wake of the diesel gate controversy. He pushed the electrification drive on the group and is answerable for initiatives just like the Volkswagen ID.three and ID.four and likewise the Porsche Taycan which has been lauded as essentially the most spectacular electrical automotive in latest instances.