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Jatin Paranjpe, the former Sports Marketing head of Nike, has revealed what led to the franchise signing a younger Virat Kohli. Paranjpe, who performed 4 ODIs for India in 1998, described that he’d been scouting the then-promising teenager forward of the 2008 Under-19 World Cup and was impressed by what he noticed of younger Kohli.
Back then, Nike used to cope with most sports activities equipment, and the concept of producing a bat was in the works. Paranjpe, who served at the publish from 2006 to 2012, noticed Kohli’s ‘hunger and confidence’ and it was sufficient to persuade him of getting the teenager on board.
“Through my coaches’ network, I started going to watch a lot of matches, and Virat was one of them in an India U-19 camp ahead of the 2008 U-19 World Cup. I saw that he had something in his eyes – a hunger, a confidence,” Paranjpe advised Gaurav Kapur on his YouTube Show 22 Yarns. “Virat Kohli was my very first signing, and the next day, I signed Tanmay Srivastav.”
Paranjpe defined why he was on the lookout for a shining star, saying Nike solely had S Sreesanth with them and given the mercurial nature of the quick bowler, Paranjpe revealed he was on the edge.
“Nike had only Sreesanth as a cricket athlete and at that time, there wasn’t the thought for a Nike bat,” he stated. “It was just footwear, shoes, etc. And we had a roster that had only S Sreesanth written on it. That is an extremely dangerous situation to be in and that scared the daylights out of me.”
Paranjpe’s evaluation concerning Kohli was spot on. Shortly after main India to the Under-19 World Cup win in 2008, Kohli signed his first contract, with Nike after sporting the BDM emblem in his first few India video games. Kohli sported the Nike emblem on his bat for a few years, till he was sued by the model for a breach of contract.
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