Do you want to craft inspiring promotional video content that raises awareness for our causes and amplifies donations? The most successful marketing campaigns create highly engaging visuals. Bear in mind that posts with images and videos get more attention because people are naturally visual creatures. Hence, individuals are more likely to comment, like, or share materials with stunning visual elements. But how can you do this when you’ve got a limited budget and little time to spare as a nonprofit?
When it comes to promoting your nonprofit, putting your best foot forward is no mean feat. Unlike big corporations, your money, manpower, and time are limited. Thankfully, you can access easy-to-use tools like a video maker or collage maker to create stunning posts for social media, your website, or other platforms. Besides, none of these tools require technical skills or expertise.
Notably, most of them are free or inexpensive so they’re right up your alley. They can elevate your fundraising messages and help you get more engagement for each post. With this kind of visibility, you can definitely raise more funds. Check out these 8 amazing video maker tools that will allow your nonprofit to create content with pizzazz to garner the attention you need for charity’s sake.
Everyone loves Promo.com because it conforms to its name to give you the best promo videos. It’s the best video maker for your non-profit because it’s free. Best of all, none of your work will get a Promo watermark, so there’s no branding confusion for viewers. When you use this tool, you have nothing to worry about because of the seamless interface that even kids can use. Enjoy editing videos and even collages with its drag-and-drop dashboard. Moreover, this editor provides tons of features such as:
- Pre-designed themed templates
- Copyright-free music
- Sound effects collection
- Stock photos and clips
It’s an all-in-one solution to help you market your cause. Notably, it’s not just a video editor, but it also comes with free access to a collage maker, image resizer, social media calendar, and cloud storage. Not a surprise why it’s number 1!
- Canva Pro
Canva Basic allows you to create 2-D visuals like notebooks, ebooks, email headers, and more. It feels like a one-stop-shop for all things graphic. You get access to free elements and you can also pay for some at an affordable rate. Moreover, you can upload your own logos and images to the platform. From there, customise your creations with personalised branding.
And here’s the good news for nonprofits. If you want to create videos, you can do so with Canva Pro. Best of all, this premium access is free for registered nonprofit organisations. It allows access for up to 10 people in your team. You will love Canva Pro because the tool makes it very easy to create professional-quality videos. You can choose from the pre-made templates to make a compelling fundraising ad in minutes.
Another amazing video maker that can help your nonprofit create content is Animoto. Just imagine you can readily animate photos, graphics, and clips into an animated video presentation. This tends to work well for social media platforms because you can readily convert the format into a square or other sizes.
Animoto basic access is free for all. However, this imposes a big watermark on your content, which can be very distracting. If you want to remove the watermark and get access to more features, the Professional Plan work is the answer. Try their 14-day free trial before paying. The prices start at $16/per month. If you want to save, go for an annual subscription which knocks 50% off.
Boomerang is another cool video maker app that’s geared especially for Instagram posts. This mobile app allows you to create super short clips that play back and forth from a bust of pictures.
You can use this to create amazing visuals that catch the eyes of your followers. Using this app will draw attention to your advocacy. When people understand what you’re all about, they feel more drawn to help and donate. Notably, if you don’t want to share your finished video on IG, you can save the file and upload it to other platforms.
You’ll love Legend because this mobile app is free. This video maker can turn text and photos into beautiful moving images. You can use it to create an intro video or other short clips. It comes with the following:
- Hundreds of templates
- Extensive font library
- Various background
- Different filter effects
- Cool animation
- Different graphics and stickers
For example, you can use this to turn a statistic or a quote, mix it with a few pictures, then turn them all into an animated format to get attention and engagement.
Although GIFs are technically not video, they are somehow akin to one because they are still composed of a sequence of images that look like they’re moving. Hence, this tool belongs here and deserves your attention. Although it’s not a part of a long video production workflow, you can still use it to catch attention for your causes. It offers free access with a tiny watermark. The paid version at $7.99 per month allows you to remove it. You can also add the following:
- Own logo
If you want to create quick and cool explainers to highlight your advocacy, Animaker is the answer. It provides over 40 templates to help you create your own animated videos. You can customise the elements for your nonprofit. This is highly useful for organisations that deal with confidential topics.
For instance, those who focus on domestic violence or child labor may not be able to use actual pics. Hence, this free video maker comes in handy. It provides free access with limited functionality. Open up more features for just $12 per month.
Finally, we’ve got Splice to help your organisation create video updates. This study showed that 57% of individuals who watch fundraising videos will eventually donate money to the cause. Thus, if you want to gain community support, start making compelling videos with Splice.
This tool works well for newbies who want to combine pictures and footage with smooth transitions and even background music. You don’t need pro equipment and just use your cam phone. However, this only works for Apple mobile devices. Try the free trial today.