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Beats launched final month the new Beats Flex headphones changing BeatsX as the most cost effective headphones offered beneath the Beats model — which belongs to Apple. The firm is as we speak launching a new promoting campaign to advertise its new headphones whereas additionally sharing messages against racial inequality.
The campaign brings totally different movies during which all are offered by influential younger black individuals. These embody tennis champion Naomi Osaka, the 2-time Grammy nominated songwriter and activist Cordae, and rapper Flo Milli.
To promote its lately launched Beats Flex wi-fi earphones, Beats by Dr. Dre presents its new campaign FLEX THAT, made up of a sequence of vignettes—every starring influential Black, Gen Z expertise who proceed to take a stand against racial inequality whereas inspiring youth around the globe to bravely problem norms, push boundaries and rejoice their identities.
Both the video selling Naomi Osaka and Cordae have the music “Parables” created by Cordae himself as featured monitor, whereas the opposite video with Flo Milli options the music “May I” carried out by the rapper herself.
You can watch all of the movies of the new Beats “Flex That” campaign under:
Beats Flex is on the market for $49 at Apple and it comes with the W1 chip for simple pairing with Apple gadgets, as much as 12 hours of battery life, and USB-C port for charging. Don’t neglect to take a look at the Beats Flex fingers-on and overview that we shared right here on 9to5Mac.
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