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They are back — or are they? Well, it certain appears to be like like that Bollywood stars are within the temper to resume working, albeit with child steps — by way of endorsements. While actor Akshay Kumar not too long ago shot for an consciousness marketing campaign on Covid-19, Ayushmann Khurrana shot for an endorsement in Chandigarh, the place he’s residing with his household at the moment. Vidya Balan too, stepped out to shoot for an advert at Mehboob Sudios, Mumbai. And Arjun Kapoor too, we discovered, not too long ago shot for a business .
Experts really feel it’s an indication that huge actors are prepared to take a look at the waters, as to whether or not it’s possible to shoot proper now or not. Producer Pritish Nandy says, “Endorsement shoots are very short. Ultimately, it’s for a duration of a half or one minute. What we need to do is test out shooting on a continuing basis, which requires another kind of discipline, and entirely different set of protocols.”
Vinil Mathew, an advert maker who made his Bollywood directorial debut with Hasee Toh Phasee (2014), feels that everybody is on a ‘wait and watch’ mode proper now.
“They’re all seeing how these days of shooting go, as commercials are easier, because it’s a day’s commitment and not tiring. If it comes to feature films, it’s a different ball game. In this humid weather, for people to wear PPE suits, masks and gloves is practically impossible, especially considering the units and labour we have in our country,” he says, including that it’s a “risk analysis” by the celebrities.
Given that actors, till not too long ago, had been lacking from the work area for 3 months, endorsements may be another manner for inflow of cash. Nandy concurs, “Ads make a lot more money than movies do. Proportionately it’s higher, as you work less, you make more money, except that work won’t be remembered.”
In truth, many agree that whereas movie shoots on a big scale are but to start, capturing of commercials will enable individuals from different departments to earn a residing. Amit Sharma, who directed Badhaai Ho (2018), and shot an advert in Goa not too long ago, says, “Somewhere, we’ll have to normalise the situation by taking care of the time of the shoot, and precautions. Till when will people sit at home? People who associated with filmmaking — the light men, dressing department, they don’t have money to even buy food. For that reason also (ad shoots have started). The commercial I just shot, there were not more than 10 people, everybody in the background.”
While these situations actually show that actors are ready to enterprise out, commerce analyst Taran Adarsh feels they weren’t apprehensive within the first place. “It’s not that the actors aren’t ready, the film producers also have to work out the details. For an ad shoot, you don’t require 200 people on set. So, for actors – of course money is involved – it’s also more convenient. If they’ve been approached for an ad, and they can do it in a safe atmosphere, why not?,” he says.
Trade knowledgeable Atul Mohan says huge stars capturing for adverts is a “confidence building measure”, one which’ll encourage their colleagues within the trade to additionally step out and work.
“The actors will share their experience, and tips with their co-stars and that’ll make others comfortable. Right now, a positive mindset is needed. You’ve to live and survive with Coronavirus, till a vaccine is made. This will set an example for the rest of the film fraternity,” he tells us.
Interact with the writer on Twitter/ @RishabhSuri02
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