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A modern website: we’ll tell you how to create it
If you want to gain visibility and recognizability of your brand, it is essential to be present on the Internet. Since the majority of searches are done online, a website is a vital showcase. It allows you to highlight your activity, services, and all the information about the services (products, etc.) you provide. But it is not enough to have a website to stand out and attract customers. It is essential to create an original and attractive platform. Here are the main tips from SECLGroup to create a modern and efficient site.
What is a modern site?
First of all, it is necessary to understand what characterizes a modern site to be able to achieve it wisely. A modern website must be practical, functional, fast, and beautiful, but above all, it must be simple. We don’t need an overabundance, messy images, and too many different fonts. To make a modern site, you must therefore choose the following:
- A pleasant and consistent color palette.
- Simple images that illustrate the words.
- A minimalist design with many white spaces allows users to search for the information they are interested in.
- Simple typography with a few different fonts.
If your site is modern, it is not enough: it must be efficient. It must meet the customer’s needs and arouse envy and curiosity. If this is the case, it will generate more traffic automatically. So, how to make your website perform well?
- First of all, the site will require quality content and real SEO work (Search Engine Optimization), i.e., optimization to be highlighted in search engines.
- Meet users’ expectations: facilitate appointment booking, ordering, etc.
- You need a site adapted to computers, tablets, and phones not to lose customers.
- You need to have a quick site that doesn’t take long to load.
- You must also evolve your site. A good web page is not fixed in time: it lives; otherwise, it will be obsolete.
The steps to design a nice and modern site
We have selected the top steps that will definitely help you make your platform modern and nice-looking.
Choosing the right accommodation
First of all, you must pay attention to its web hosting, i.e., the service to put your site online. Not all offers are equal, not because they are not all good, but because they depend on your site’s needs. If you have an informational site, you will not have the same needs as an online sales site. Since this service is paid, it is better to ask specialists to avoid making mistakes.
Choosing the right domain name
The first thing to do to have an attractive site is to choose your domain name well. The latter must be simple, effective, and easy to remember. It is it that customers will remember, so we must consider it and think ahead.
Take care of the visual identity of your site
Once the site is created, you have to think about its visual identity. It will make the customer want to browse the pages and articles on your site. It must both embody your values and give meaning to what you offer.
The design of your site must be consistent with your activity since it represents your online business. You must choose a clear and modern design to get an attractive and professional site. Using soft and pleasant colors is a great idea: it will make the users want to stay as long as possible on your site, gradually turning them into customers.
This design must consist of a complete ecosystem that you must use on all other networks and media. Whether on Instagram, Facebook, or your business card, your visual identity must be consistent and the same everywhere.
Determine your target
Once your design has been chosen, it is essential to determine your target. Indeed, it would help if you drew the typical portraits of your potential customers to target your marketing strategy. By targeting your future customers, you will be able to choose your communication tools and the type of content you will publish. The tone of voice will not be the same for an audience aged 18-25 and an audience aged 45-60.
Offer interesting, useful, and well-organized content
If your site does not bring anything useful to your visitors, they will not stay. You must add value to your site to generate potential customers. This is why it is essential to create useful content. Your site must meet the expectations of Internet users, so you must publish the information and content that the visitor expects to see on your site but also create original content.
Offer quality content to promote good SEO
When you offer quality content in your blog articles, you satisfy Internet users, but you also promote the natural referencing (SEO) of the site on the Internet.
To promote SEO, you must use keywords that allow you to center the subject of your article. It is also essential to destructure your text with clear and precise titles and subtitles. It makes the information clearer for the reader and for Google, as it will analyze your site’s relevance based on the content of the articles published. You can call on a professional to help you with it. Thankfully, there are plenty of services of this type on the Internet.
Make your site visible on social networks
The website is essential to ensure your online presence, but it is not enough. Indeed, it is essential to share information on social networks too. You can prefer Facebook, Instagram, or LinkedIn depending on your customers.
Sharing information on social networks allows users to discover your website. This increases your visibility and promotes new interactions on your pages. You can also use professional social media tools to create advertising or a paid campaign and target a certain typical profile.
Therefore, creating a professional website is fundamental to being visible and well referenced on the Internet. To best advise you with tailor-made support, we recommend you call on an expert; it will save time and effort.