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Movie theatres have been shut for almost 4 months now because of the Covid-19 pandemic. And at the same time as an growing of Bollywood filmmakers transfer in the direction of OTT platforms for their movies’ launch, talks have been rife about the way forward for cinema halls within the age of digital streaming. Filmmaker Aanand L Rai, nevertheless, isn’t anxious, saying cinemas “aren’t going anywhere”.
“I don’t think theatres will face any kind of existential crisis, or hit a dead-end, especially in a country like ours. I’m confident that they will fight for their existence — like a lot of other industries — and come out victorious. For us, cinema means entertainment and a community viewing experience, and that’s not going anywhere,” says Rai.
The Tanu Weds Manu director strongly believes that massive display is at all times going to have an enormous fan following. He says: “There are still a number of people, who are craving for the big screen experience. Also, regardless of the platform, there are certain films, which are meant to be watched only in a cinema hall. As an audience member, for example, I would love to catch up on ‘83 at a theatre. And my question is: why can’t both (theatres and OTT) co-exist in the long run?, and I guess eventually, they have to “ he says.
The filmmaker, who has Akshay Kumar-Sara Ali Khan starrer Atrangi Re, also featuring Dhanush as his next, feels the OTT culture has brought in a “fantastic” change. “For me, the best thing about OTTs has been the kind of excellent quality, top-class content they have brought along, and all of it has reached to every nook and corner of India, which never happened before,” he says.
According to Rai, no storyteller will ever rue the very fact that there may be one other platform now. “As a storyteller, I love the fact that now, we have another platform to bring our stories alive on, and if I get the correct story, I will also make content for OTT platforms,” he concludes.
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