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Nikunj Lotia, popularly referred to as BeYouNick, says that “lockdown has been the same for a lot of us”. The YouTuber, who has achieved quite a lot of collaborations with Indian and worldwide digital content material creators, admits that it has been a “much-needed detention break”. “While we can all spiral out in a jiffy, this adds some expectation from us creators. So we continue making content to bring a smile on people we know, people who follow us making that bit of the day special,” he provides.
Ask him how have issues modified in the content material creation house in the final 4 months, and he says, “Earlier we would meet and jam on beefing up an idea, plan locations, equipment and then shoot it. A ton of those things are challenged currently. We do talk often over ideas, beef it up, but scale it down into a lightweight version that can be executed with whatever we have readily at home.”
Numerous us certainly have been on social media more than we used to. So, does this make their job as content material creators a bit more difficult? “Absolutely, but it’s not the pressure of them being glued to social media, it’s sort of our duty and our little effort to bring some positivity in this otherwise scary situation,” shares Lotia.
About the ‘new normal’, Lotia says, “Most of us creators run a small footprint. So, when shoots at large resume, we should be good to go. But what is happening now is culture changing. Some of our most famous videos are in shot in a classroom, but we don’t know if in the new normal age, people would like to be reminded of the classroom and as creators it would be insensitive. So, a lot of fresh approach is what is needed to dish content like before.”
Lotia has travelled to totally different locations and attended fan fests in the current years. Does he assume that such stay occasions are a factor of the previous? “In the distant future, yes. But we really hope otherwise. Nothing comes close to the thrill of actually meeting your viewer, hearing them in flesh and bones,” he says.
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