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Momoa has produced and directed Harley-Davidson’s United We Will Ride Campaign video sequence highlighting influential figures within the Harley neighborhood.
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Actor and H-D fanatic Jason Momoa has produced and directed a brand new video for Harley-Davidson
Harley-Davidson has introduced a brand new marketing campaign titled United We Will Ride, and has teamed up with actor and Harley-Davidson fanatic Jason Momoa. The Game of Thrones and Aquaman actor has produced and directed a brand new video sequence that follows six Harley-Davidson riders as they make their approach by means of the continuing COVID-19 pandemic utilizing the ability of driving to interact with their households, their communities and themselves. The lead video shall be adopted by six further options, all showcasing a typical theme – the expertise of freedom from driving a Harley-Davidson motorbike.
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“Motorcycles have brought me places that have changed my life and around people that have molded who I am.” stated Jason Momoa. “With my latest production for Harley-Davidson, I’m seeking to broadcast the beauty of riding and the spirit of the motorcycling community during this unprecedented time to encourage riders and aspiring riders to ride. Let’s Ride!”
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“More than building machines, Harley-Davidson stands for the timeless pursuit of adventure,” stated Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “That is our mission. And with this brand campaign, Harley-Davidson and Jason Momoa are showcasing how this pursuit is strengthened through tough times. H-D riders and their experiences serve as inspiration for the power of two wheels from vintage custom motorcycles, to the electric Harley-Davidson LiveWire motorcycle.”
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Harley-Davidson has additionally introduced the Let’s Ride Challenge launched as a part of the United We Will Ride marketing campaign. A customized Harley-Davidson Low Rider S would be the grand prize, and individuals are additionally eligible to win different prizes. The United We Will Ride marketing campaign focuses on driving and observing well being suggestions, somewhat than gathering in teams. In truth, Harley-Davidson has stayed away from the 80th Sturgis Motorcycle Rally, within the face of considerations over the continuing pandemic. More than 2,50,000 lovers are anticipated to attend the 10-day pageant, ignoring social distancing norms and with disregard to well being considerations.
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