MediaTek Passes Qualcomm to Become Leading Phone Chipset Maker in Q3 2020December 25, 2020
MediaTek outstripped Qualcomm to develop into the most important smartphone chipset vendor with 31-percent market share in the third quarter of 2020, in accordance to a report. The Taiwanese chipmaker noticed a powerful efficiency in the $100 – $250 (roughly Rs. 7,000 – Rs. 18,000) value bracket. It additionally obtained important development in markets together with India and China that helped it tackle Qualcomm, that’s mentioned to nonetheless lead the marketplace for 5G chipsets. Among different elements, MediaTek is believed to have leveraged the sluggish development of Huawei due to the US sanctions to increase its market.
More than 100 million smartphones had been offered globally in the third quarter with MediaTek chipsets, Counterpoint experiences. This helped the Hsinchu, Taiwan-headquartered firm increase its market share to 31 p.c from 26 p.c in the second quarter.
The development of MediaTek put a dent on Qualcomm that dropped from the 31 p.c share reported for the second quarter to 29 p.c in the third quarter. However, the chipmaker that produces Snapdragon SoCs for cellular units emerged as the most important 5G chipset vendor with 39 p.c share the identical quarter, as per the analysis agency.
Qualcomm’s enlargement in the 5G section got here from the launch of recent telephones supporting the next-generation networks. According to Counterpoint, the demand for 5G telephones doubled in the third quarter, with 17 p.c of all smartphones offered in the quarter supporting 5G connectivity. The pattern is probably going to proceed with one-third of all smartphones shipped in the fourth quarter are anticipated to have 5G help.
Earlier this yr, Qualcomm introduced 5G-supported chipsets together with Snapdragon 690, Snapdragon 750G, and Snapdragon 865 Plus which can be thus far restricted to a handful of smartphone fashions. MediaTek, alternatively, additionally expanded its chipset lineup throughout value segments and launched its Dimensity vary of 5G chipsets to counter the San Diego-based competitor. Nevertheless, Counterpoint famous that Qualcomm nonetheless has an opportunity to regain its high place by taking over MediaTek in the fourth quarter.
Counterpoint Research Director Dale Gai said that the share of MediaTek chipsets on Xiaomi telephones had elevated by greater than thrice because the identical interval final yr. The firm additionally produced an inventory of inexpensive chipsets that grew to become the primary possibility for a lot of handset makers to shortly fill the hole left by Huawei’s absence, the analyst mentioned.
“MediaTek’s strong market share gain in Q3 2020 happened due to three reasons – strong performance in the mid-end smartphone price segment ($100 – $250) and emerging markets like LATAM and MEA, the US ban on Huawei and finally wins in leading OEMs like Samsung, Xiaomi, and Honor,” mentioned Gai.
The restrictions on Huawei that resulted in provide constraints for its HiSilicon chipsets additionally helped Qualcomm achieve some market share in the third quarter.
“Qualcomm and MediaTek have both reshuffled their portfolios, and consumer focus has played a key role here,” mentioned Counterpoint Research Analyst Ankit Malhotra.
The analyst additionally underlined that the world’s least expensive 5G machine, Realme V3, is powered by MediaTek.
Apart from MediaTek and Qualcomm, Samsung, Apple, and Huawei managed 12-percent market share every in the third quarter. While Huawei did not obtain any development in the course of the quarter, Samsung’s share declined from the 16 p.c and Apple’s share grew from the 11 p.c reported for the second quarter.
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