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Gucci deserted the catwalk for the launch of its new “Epilogue” assortment on Friday, opting as a substitute for portraits of its designers modelling their creations and a 12-hour livestream video from its marketing campaign shoot in a resplendent palazzo in Rome. With social distancing measures and journey restrictions stopping overseas fashions in addition to friends from flying in, the coronavirus pandemic has pressured excessive-finish labels to throw out the normal fashion show format.
Creative director Alessandro Michele, who took the helm at Gucci in 2015, stated Friday’s occasion was the final in a three-half collection specializing in the making of garments and the behind-the-curtains work that goes into a fashion assortment.
A employees member from Gucci’s design workplace poses as a mannequin to current a creation from Gucci’s genderless, seasonless ‘Epilogue’ assortment as a part of a digital dwell-streamed show from Rome’s Palazzo Sacchetti throughout Milan’s Digital Men’s Fashion Week, as excessive finish labels upend conventional catwalk reveals within the period of the coronavirus illness (COVID), in Rome, Italy, on this image launched on July 17, 2020.
(
by way of REUTERS
)
The livestream video of the photoshoot at the stuccoed 16th century Palazzo started at eight am (0600 GMT), and confirmed employees at work styling the model’s designers as fashions, many carrying face masks and visors.
In a 20-minute phase to showcase the brand new assortment, Gucci offered portrait photos of its designers carrying the garments they created for Epilogue, meant to be each seasonless and genderless and attributable to enter shops within the autumn.
A employees member from Gucci’s design workplace poses as a mannequin to current a creation from Gucci’s genderless, seasonless ‘Epilogue’ assortment as a part of a digital dwell-streamed show from Rome’s Palazzo Sacchetti throughout Milan’s Digital Men’s Fashion Week, as excessive finish labels upend conventional catwalk reveals within the period of the coronavirus illness (COVID), in Rome, Italy, on this image launched on July 17, 2020.
(
by way of REUTERS
)
Michele’s flamboyant, flowery attire, the usage of daring colors and a nod to the 1970s have helped flip Gucci, a part of French group Kering , into one of many quickest-rising manufacturers lately.
Friday’s show was a part of a journey that “wants to generate a questioning about the rules, the roles and the functions that keep the world of fashion going,” Michele stated in a assertion.
Back in February, simply days earlier than the coronavirus pandemic emerged in Europe after first hitting China, Gucci’s ladies fashion show in Milan had featured friends coming into the model’s headquarters via the backstage space, strolling previous desks the place stylists labored on fashions’ hair and make-up.
A employees member from Gucci’s design workplace poses as a mannequin to current a creation from Gucci’s genderless, seasonless ‘Epilogue’ assortment as a part of a digital dwell-streamed show from Rome’s Palazzo Sacchetti throughout Milan’s Digital Men’s Fashion Week, as excessive finish labels upend conventional catwalk reveals within the period of the coronavirus illness (COVID), in Rome, Italy, on this image launched on July 17, 2020.
(
by way of REUTERS
)
Michele has stated the pandemic ought to set off a rethink of the fashion calendar and how collections are offered, and introduced in May that he would lower the variety of yearly reveals to 2 from 5.
Months of lockdown have pressured excessive-finish fashion homes to close retailers throughout the globe and idle manufacturing websites, leaving them with piles of unsold inventory.
Gucci’s assortment was offered on the final day of Milan’s menswear fashion week, which like post-lockdown reveals in Paris and London was held in largely digital-solely format, with out the same old contingent of overseas patrons, media and influencers.
(This story has been revealed from a wire company feed with out modifications to the textual content. Only the headline has been modified.)
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