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Miuccia Prada went again to her trademark minimalist model for her first collection with Belgian designer Raf Simons, who joined the Italian fashion group as co-artistic director in February. The pair’s Spring/Summer 2021 girls’s present was streamed reside on Thursday for Milan’s fashion week, the place most collections are being offered digitally and with out audiences due to coronavirus social distancing guidelines.
“It’s a really strange situation,” Prada stated in a video after the present, the place she and Simons answered questions from individuals world wide. “But we have the occasion to really show the clothes, we can’t see the real people, the public, but at least we hope you can enjoy and see the clothes better.” Models wore principally black and white or pastel-colored vests, trousers and lengthy skirts in easy, monochrome designs which Prada stated have been impressed by the concept of uniforms. Many garments had spherical-formed holes reduce out of the material.
“Clothes are pared-back, refined, focused, without superfluous decoration: shell tops, straight pants, overcoats in industrial re-nylon,” the model stated in a press release. Simons, 52, stated he had by no means anticipated to be, at some point, co-designing a collection with Miuccia Prada, however that he was “extremely happy” with the end result.
“Maybe it’s harder as you have more dialogue, and that can also impact on the timing, but all in all I find it easier,” he stated when requested what it was like to collectively create a collection. “Decision-making for me is strengthened when I know that Miuccia likes very much what I also like very much. Even if I am convinced, my decision is strengthened when I know that she too is convinced.”
After turning into one in every of Italy’s finest-recognized fashion homes, Prada has struggled in recent times. A restructuring drive started to repay in 2018 when gross sales returned to development for the first time in 4 years thanks to a brand new technique aimed toward rejuvenating the label by renovating retailers, launching new merchandise and boosting on-line gross sales.
But the Hong Kong-listed group has, like luxurious rivals, been hit laborious by the pandemic, which pressured excessive-finish homes to briefly shut retailers and idle manufacturing websites. Simons’ appointment, introduced in February, marked the first time the Italian fashion home has employed an outsider to work with its head designer. He was most lately artistic director at Calvin Klein and earlier than that at Christian Dior and Jil Sander. Miuccia Prada, 71, stated on the time the transfer was not meant to pave the best way for a potential succession because the group’s prime designer.
(This story has been revealed from a wire company feed with out modifications to the textual content. Only the headline has been modified.)
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