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Bengaluru:
A courtroom has directed shopper items maker Emami Ltd to provide greater rival Hindustan Unilever Ltd seven days discover earlier than initiating authorized proceedings over the ‘Glow & Handsome’ trademark, based on a July 6 order.
The Indian arm of worldwide shopper big Unilever mentioned on July 2 it could rebrand its skin-lightening cream ‘Fair & Lovely’ to ‘Glow & Lovely’.
The firm mentioned its pores and skin cream for males will probably be known as ‘Glow & Handsome’, however Emami mentioned it had launched ‘Glow & Handsome’ digitally one week earlier than HUL introduced the identify change.
Hindustan Unilever first utilized for the emblems, ‘Glow & Lovely’ and ‘Glow & Handsome’ in September 2018, utility for which was rejected in 2019, and re-applied in June 2020, the corporate mentioned in a petition to the excessive courtroom in Maharashtra.
Hindustan Unilever and Emami didn’t reply to requests for remark and the courtroom has set July 27 as the subsequent listening to date.
The determination to rebrand its line of pores and skin lotions got here after Hindustan Unilever confronted criticism that the identify ‘Fair & Lovely’ promoted damaging stereotypes in direction of darker pores and skin tones.
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