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Smartphone shipments in India declined by 51 p.c year-over-year (YoY) to only over 1.Eight crore items in the second quarter of 2020 as a result of coronavirus-led lockdown, Counterpoint Research mentioned on Friday. Xiaomi continued its management in the quarter regardless of dealing with provide constraints owing to COVID-19 pandemic and rising anti-China sentiment. However, Samsung is alleged to have seen the quickest restoration from the pandemic and reached 94 p.c of pre-COVID ranges in the nation. The South Korean firm moved from 16 p.c market share throughout the March quarter to 26 p.c.
The smartphone market is beginning to attain normalcy after dealing with zero shipments as a result of nationwide lockdown in April and registering a gentle decline of 0.three p.c YoY in June, based on a report by Counterpoint Research. The agency mentioned that the pent-up demand in addition to a push from manufacturers helped the market enhance its place regardless of ensuing in the numerous dip from its final yr efficiency.
Xiaomi managed to retain its domination in the Indian smartphone market in the second quarter with a market share of 29 p.c, up from 28 p.c reported in the identical quarter final yr however down from 30 p.c in the March quarter. Supply chain constraints as a result of COVID-19 impression and adverse shopper sentiment in the direction of China did have an effect on its progress. However, Counterpoint Research claims that a few of its current methods labored, and fashions together with the Redmi 8A Dual, Redmi Note 8 Pro, and Redmi Note Eight proceed to draw customers.
After Xiaomi, Samsung managed to proceed its second place in the market. The market share of the corporate reached 26 p.c from 25 p.c reported in the identical quarter final yr and 16 p.c throughout the first quarter this yr. The diversified provide chain helped Samsung obtain quickest restoration among the many key smartphone distributors in the nation. The analysis agency additionally famous that it emerged as the primary model to succeed in nearly full manufacturing capability by the tip of June.
Vivo ranked third in the smartphone market with a share of 17 p.c in quarter ending June. It is alleged to have reached 60 p.c pre-COVID ranges. Realme, which is competing strongly towards Xiaomi with its low-margin smartphones, maintained its fourth spot with a share of 11 p.c. This exhibits an increment of three p.c from the 9 p.c share in the second quarter of final yr, but it surely’s down from 14 p.c reported in the March quarter.
Oppo, which was as soon as the mother or father of Realme, struggled throughout the quarter resulting from provide constraints, although it managed to take care of its fifth place with a share of 9 p.c.
Apart from the highest 5 gamers, Counterpoint Research reported that OnePlus regained its high place in the premium market of smartphones over Rs. 30,000 value section. It is more likely to develop additional with the newly launched OnePlus Nord. Further, Apple stays the chief in the ultra-premium section, which contains telephones over Rs. 45,000 value.
Chinese contribution declined
Counterpoint Research analyst Shilpi Jain mentioned in the report that the contribution of Chinese manufacturers in the Indian market declined to 72 p.c in the second quarter from 81 p.c in the primary quarter of this yr.
“This was mainly due to the mixture of stuttering supply for some major Chinese brands such as Oppo, Vivo, and Realme, and growing anti-China sentiment that was compounded by stringent actions taken by the government to ban more than 50 apps of Chinese origin and delay the import of goods from China amid extra scrutiny,” she mentioned.
The decline in share of Chinese manufacturers is principally as a result of India-China border dispute.
“However, local manufacturing, R&D operations, attractive value-for-money offerings, and strong channel entrenchment by Chinese brands leaves very few options for consumers to choose from. Additionally, in the era of globalisation, it is difficult to label a product based on country of origin as components are being sourced from many different countries,” Jain added.
Feature telephones market worst affected resulting from COVID-19
The report by Counterpoint Research talked about that the function telephone market in India declined by a large, 68 p.c YoY in the second quarter as customers in the cost-sensitive section decreased discretionary purchases owing to the COVID-19 impression. Itel managed to proceed its management in the function telephone market with 24 p.c share, whereas Lava and Samsung got here at second and third spots with 23 and 22 p.c share, respectively.
Counterpoint Research mentioned the decline in function telephone shipments in the nation is anticipated to spice up the used and refurbished cell phone market in the near-to-mid time period.
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