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It’s a provided that the Covid-19 pandemic/lockdown has dealt a mighty blow to each enterprise/business. And the present enterprise is not any exception. As per a commerce estimate, the Coronavirus-induced lockdown is more likely to end in losses of over Rs 3,000-3,500 crore. Now, because the movie business finds itself caught in a limbo, a query – which the commerce specialists in addition to business insiders have additionally began to ask – arises: is it time for actors, particularly the highest ones, to take a pay lower?
“That’s the only way out, especially if our actors/stars are looking at a rapid resurrection of the show business. For some time now, rationality needs to come in and vanity has to go out. An actor can’t charge a super-premium fee while others are stuck in an abyss. Their salaries shouldn’t put a pressure on the entire value chain, and make it all unviable,” says exhibitor-distributor Akshaye Rathi.
Interestingly, actors similar to Madhuri Dixit-Nene, Kartik Aaryan and Taapsee Pannu have already lent their help to the concept. So, whereas Dixit-Nene feels “we have to come and pitch in with our efforts”, Aaryan says he “would do whatever collectively we [the industry] decide to do.” Pannu, on her half, expects that when work begins, “we will need to take a salary cut and I am ready for that.”
Madhuri Dixit-Nene feels “we have to come and pitch in with our efforts”.
Down south, Tamil actor-music director, Vijay Antony is taking a pay lower of 25% for his subsequent three movies. Reportedly, Malayalam star Mohanlal and Telugu actor, Allu Arjun are accepting a smaller pay examine than their unique payment. Also, it’s believed that Tamil producers have satisfied actors to slash their salaries by practically half.
Trade analyst Taran Adarsh feels Bollywood actors additionally “ought to cut down on their salaries.” He says: “Otherwise, producers won’t be able to release their films, considering an actor’s fee is about 60-70 per cent of a film’s total budget.” Producer Ramesh Taurani concurs, saying: “It’d definitely be a welcome move. But it’s a bit too early to talk about it. Let the work start first, and only then, there will be clarity. It would also depend a lot on the kind of investments a producer has made or a film’s budget.”
Going ahead, “sharing the risk” may very well be the secret, says filmmaker Nikkhil Advani. He explains: “I think more and more actors are going to be big on back-end sharing route. They are also sensible, and know that a film can’t be loaded too much with their pay check. I feel we will see a lot of them partnering in the risk, especially for films that they really want to be a part of.”
Kartik Aaryan says he “would do whatever collectively we [the industry] decide to do.
Rathi also has the same remedy to the issue. “What actors can do is not take a huge chunk of money as upfront fees. Instead, they can take a larger pie at the back-end. So, if the film makes money, they get their share of profits, and that too, without putting too much pressure at the start. So, it’s a win-win situation.”
When will silver-screen shine vivid once more?
Although movie theatres have been shut for near 4 months now, there isn’t any glimmer of hope for them opening once more, no less than as but. Now, with Chinese cinemas reopening subsequent week with social distancing guidelines following months of closures, theatre homeowners are hopeful of the identical occurring in India too. And they reveal that varied movie theatre our bodies and associations are “in constant touch with the government.” “Away from prying eyes, we are having continuous discussions with the authorities and ministries. If all goes well, we are hopeful of a green signal to restart sometime next month,” says a supply from the theatre enterprise.
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