What Is it About Christmas Movies That Makes Them So Popular?December 24, 2020
Christmas motion pictures are an everlasting custom even in India, however what makes this style of movies so well-liked? We may brush away fairy tales as we grow old, however return to Christmas motion pictures 12 months after 12 months. India would not boast of quite a lot of authentic Christmas-themed content material, however that does not cease viewers from flocking to OTT platforms or re-runs on tv to look at these motion pictures. Is escapism what pulls viewers to those ‘vacation’ motion pictures, or is there extra to it?
The easy-to-follow plotlines, acquainted ups and down, mistletoe awkwardness, snow-covered trenchcoats, and characters that really feel relatable (regardless that our lives could not be extra completely different) invite me to spend hours watching them on a display, 12 months after 12 months. Christmas-themed motion pictures and actuality right here could not be extra completely different; Christmas in my metropolis means a stroll in Bandra’s lit lanes or watching overly adorned Christmas timber in malls, for individuals who haven’t got an overt connection to the competition. Yet, these motion pictures are comforting and the equal to holding a sizzling chai on a chilly night time.
Perhaps as a result of, like each good MBA-holding advertising and marketing strategist would inform you, it’s vital to enchantment to feelings. And the makers of Christmas motion pictures have cracked the system of doing this proper. What makes these motion pictures so common? Probably the truth that they’re much less about Christmas and faith, and extra about heat, love, and sharing; the very emotions we maintain dearest to us and spend a big quantity of our lives chasing.
The themes of kindness, giving, love, and household overshadow every part else within the Christmas motion pictures, even the large Christmas timber that characteristic in each film. No characters in these movies are past redemption, and love finds a technique to everybody, even knights from the 14th century who’ve time travelled to 2019 — in The Knight Before Christmas.
It might be simple to categorise Christmas motion pictures as rom-coms, however for some, the genres stand aside. “They are different from rom-coms in the way that Christmas is the driving force of these movie, for me everything else feels secondary,” stated Manya Sinha, a 22-year-old scholar from Chandigarh.
“The gifts, the gaiety, the lights, the carols, and the fact that most of them are set during winter nights – everything about the movies feels so warm. Christmas isn’t big in my family so I like to vicariously live the festival through the characters in the movies,” Sinha added.
Researcher S. Brent Plate argues in his analysis paper on Religion and Film and subsequently in a Business Insider article that it isn’t just escapism that makes these motion pictures so well-liked; additionally they supply a glimpse right into a world as it might be.
If there’s has ever been a time to imagine in a greater world, it is now. Perhaps that is why I’ve discovered myself flocking to rom-coms greater than ever, prior to now few months. It’s good to get misplaced in a world away from my very own, however it’s even nicer to re-visit a well-recognized world, the place I do know the characters and may safely anticipate the ups and the downs. And whereas escapism will not be the only issue for Christmas motion pictures, it actually is one that may’t be ignored. Who would not want a respite from the information, particularly in 2020?
For some, Christmas-themed motion pictures are about illustration. 22-year-old journalist Shauna James watches these motion pictures, clichéd as they is perhaps, with a ardour. They painting part of her childhood she believes most cinema in India ignores. “The movies are westernised but still more relatable to me than Diwali-centric movies. We don’t have any mainstream Christmas movies in India, which is sad.”
James pertains to the Christmas traditions mirrored within the motion pictures – placing up the tree, the Christmas Eve pleasure, and naturally, opening presents the subsequent day. The motion pictures are additionally a supply of nostalgia for childhood, for her – she’s watched the likes of Home Alone along with her prolonged household, individuals who share the identical lived expertise about Christmas as she does.
What was watching re-runs of Home Alone on the TV, a Christmas potlock at college the place we would all inevitably snack on solely the chips, and adorning the tree, has developed to watching trashy Christmas motion pictures with my finest good friend on Netflix Party, a funds Secret Santa, and lots of plum cake
But it’s not about relatability for all viewers – or perhaps a sturdy attachment for the competition. “They’re not relatable – but they’re fun, they’re rom-coms, and sure shot feel-good movies. These movies compensate, a bit, for the fact that there’s a lack of Christmas holiday festivities in my life,” stated Ashna Babani, a dietitian based mostly in Mumbai.
Christmas-themed strikes are so strongly related to Hallmark that they’re also known as Hallmark motion pictures. According to a report by The New York Times final 12 months, Hallmark channels elevated their annual Christmas film depend by 20 p.c since 2017, whereas Netflix doubled its depend in the identical time. A fast search on Netflix will show the identical, and you do not even must spell ‘Christmas’ proper. Besides the 45 odd Christmas-themed titles popping up after the search, Netflix additionally suggests customers to discover titles associated to ‘Holiday Favourites’, ‘Romantic Christmas Movies’, ‘Feel-Good Christmas Movies’, ‘Christmas Children and Family Movies’, and extra.
The streaming platform, in actual fact, has a Holiday Movie Universe – an interconnecting world of authentic Christmas-themed movies linked to one another. The streaming service defined, with an in depth graphic, how the flicks join with one another, “without creating a Netflix Holiday Movie Universe paradox.” It started when producers needed to indicate a film inside 2018’s The Holiday Calendar, and selected Christmas Inheritance (2017). Not solely do the characters watch one another on TV in several Netflix motion pictures, additionally they have connections to Aldovia, the setting for ‘A Christmas Prince’ motion pictures, which additionally options in ‘The Knight Before Christmas’ and is near Belgravia, the land in ‘The Princess Switch’.
The strains between these motion pictures are admittedly blurry – and never simply due to their connections to Aldovia or Vanessa Hudgens. There are so many related movies exploring the identical themes in several robes, it can take a couple of seconds to recall the primary plot. I’ll not bear in mind main methods by which ‘A Christmas Prince’ and ‘The Princess Switch’ differed, however I do keep in mind that the heat they left me with – even when only for a couple of minutes. Thankfully, the titles are good indicator of what precisely the film is about.
That Christmas is a profitable market everybody needs a chunk of is hardly a shock. Besides the same old merchandise, one Christmas film within the US (the place else?) stood out with its advertising and marketing. Karen Schaler introduced her vacation film and novel Christmas Camp to life by internet hosting a camp at luxurious resort in Scottsdale, Arizona that promised vacation themed actions. Starting at $259 (roughly Rs. 19,100) an evening, it was marketed as a ‘Christmas Camp for grown-ups,’ by Schaler, who additionally wrote the extra well-liked film ‘A Christmas Prince.’
Christmas-themed motion pictures are the best instance of feel-good motion pictures. Away from the twists and seriousness of different genres, these motion pictures are an oasis of endorphins. There was a movie competition in California to honour feel-good, comfortable motion pictures. The Feel Good Film Festival (FGFF), also referred to as the Sunflower Film Festival, occurred yearly in Hollywood from 2008 to 2012. It showcased characteristic movies, screenplays, quick movies, and films by college students which have optimistic themes and comfortable endings. The FGFF even had yellow carpet entrances!
Like lots of different content material, generally you find yourself remembering the mind-set you have been in while you watched the film, and the way it made you’re feeling, greater than the plot. Currently finding out style in London, 23-year-old Shweta Sunny recollects watching Malayalam Christmas motion pictures on tv along with her household post-lunch on Christmas day. “It’s that sense of belongingness and how the movies bring it all together,” she stated.
Christmas in Mumbai — or another metropolis in India — could differ from Paris or New York, however we study to adapt and tweak what we study by way of Christmas motion pictures and people tales, to formulate our personal traditions. What was watching re-runs of Home Alone on the TV, a Christmas potlock at college the place we would all inevitably snack on solely the chips, and adorning the tree, has developed to watching trashy Christmas motion pictures (Holidate, I’m you) with my finest good friend on Netflix Party, a funds Secret Santa, and lots of plum cake, for me. Traditions evolve, and generally, our methods of watching motion pictures evolve with them.
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