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Apple is now using TikTok, greater than six months after creating an official account for the corporate on the brief-type video platform.
It has apparently commissioned promotional videos from present TikTok influencers …
We famous the empty account again in April.
Today some customers have observed that there’s a brand new verified profile of Apple on TikTok, which can point out that the corporate has plans to share some content material there.
The account (@apple) is comparatively new and it has solely 1312 followers by the point of writing this text. There’s no biography, videos, or something apart from the verification badge, which legitimates that it’s an official account.
That modified final week, with the addition of 4 videos – every of them selling the compact dimension of the iPhone 12 mini. All use the identical digital camera trickery to make massive objects shrink, with the ultimate trick being to shrink the iPhone 12 Pro all the way down to the iPhone 12 mini.
The videos are by Zach King, Kevin B Parry, Julian Bass, and Jessica Wang. Their follower counts vary from simply over 800okay to only over 50 million. As for Apple’s account, it now has 376okay followers and an identical variety of likes.
The outgoing White House administration tried to ban TikTok within the US earlier than authorized challenges put a cease to that. Following Trump’s election loss, it’s doubtless that the motion in opposition to the video app shall be allowed to quietly fade away.
TikTok now has new competitors, as Snapchat launched Spotlight, with a $1M each day fund to attempt to lure TikTok creators to its platform.
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(This story has not been edited by Newslivenation workers and is auto-generated from a syndicated feed.)