Kirti Kulhari: For distributors, it’s about the faces in the film, not how good it is

The reputation of net content material and OTT platforms in the present day will be gauged by the incontrovertible fact that even movies, initially made for a theatrical launch, are actually heading for a direct-to-OTT launch resulting from Covid 19 disaster. While Shakuntala Devi, Gunjan Saxena: The Kargil Girl, Lootcase have already launched, there are lots of biggies lined-up subsequent.

Ask Kirti Kulhari, who has acted in the net collection Four More Shots Please!, her tackle this, and he or she opines, “Releasing a film on the web or having a theatrical release honestly has got nothing to do with how good the film is.”

Having made her stance clear proper at the outset, she provides that usually, when movies launch in theatres, it’s at all times checked out from a enterprise perspective.

“While people can take it personally, even I would — if it happens with my film — ask ‘Why is my film not releasing in the theatres?’. I’m also very aware of the business aspect,” she continues explaining, “The distributors don’t look at how good the film is. For them, it’s as simple as who is the face of the film, what’s the market value for the face right now, and how much business it could do.”

What Kulhari additionally feels is that this strategy — of operating after collections — does backfire. “Distributors go wrong sometimes,” says the 34-year-old, who has starred in movies equivalent to Pink, Indu Sarkar, Mission Mangal and Uri: The Surgical Strike.

The actor goes on to say that the majority of the instances, it’s actually about who stars in the movie theatrically, whereas on OTTs, this isn’t the case.

“I’m happy about the fact that while there was a time when everyone struggled with releasing good films, which had content and were termed as ‘art films’, completely getting excluded from everyone who could possibly watch and enjoy it — today, you have platforms which reach a much wider audience all across the globe, and not just India. I’d rather be doing this than just do a theatrical and not reach a lot of people,” ends Kulhari.

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