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Amazon France head Frederic Duval mentioned on Thursday his group had determined to postpone its Black Friday low cost buying gross sales to December 4.
“Today we have decided to delay the date of Black Friday if this can help shopkeepers reopen before December 1. This year the Black Friday will take place on December 4,” Frederic Duval instructed TF1 tv.
Finance Minister Bruno Le Maire had known as on supermarkets and on-line retailers on Wednesday to postpone Black Friday that runs from November 27 to November 29, as retailers promoting non-essential items would have to stay closed through the nation’s lockdown that’s anticipated to final till December 1 at the least.
Earlier this month, Amazon withdrew promoting for pre-Black Friday reductions in the nation, after the federal government mentioned the marketing campaign was unfair to small retailers at time when a coronavirus lockdown has pressured them to shut.
France entered its second nationwide lockdown to attempt to include a surge in infections. The curbs imposed below it embrace the closure of non-essential shops.
A spokeswoman for Amazon mentioned the group had agreed to halt its radio promoting marketing campaign round pre-Black Friday gross sales.
Junior Economy Minister Agnes Pannier-Runchaer mentioned she had requested Amazon to droop the marketing campaign. It was “not at all appropriate at a time when 2,00,000 businesses will have to shut their doors,” she instructed Europe 1 radio on Saturday.
A reduction buying day that takes place worldwide, Black Friday often coincides with the Friday of the US Thanksgiving Weekend.
Amazon’s French marketing campaign was due to run between October 26 and November 19.
The on-line retailer had to shut a few of its warehouses in France through the nation’s first lockdown this spring, after clashing with unions over sanitary situations there.
© Thomson Reuters 2020
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