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Apple has shared its annual holiday commercial right this moment, this yr touting the “the magic of mini.” The advert options the rapper Tierra Whack and features a focus totally on Apple’s new $99 HomePod mini and the $299 full-sized HomePod.
The advert highlights the brand new HomePod mini and sticks to at least one of Apple’s lengthy-operating developments: how music will help enhance your temper. The two songs featured in the video are:
“Turn up the holidays with HomePod mini. A little joy never sounded so big,” Apple says. Adweek has some particulars on the importance of the inclusion of Tierra Whack:
Now, with the debut of the extra compact HomePod Mini, Apple and company TBWAMedia Arts Lab are again with an advert that continues the sooner spot’s theme of how music can enhance your temper. This time we don’t get the extent of thoughts-bending visible results seen in “Welcome Home,” however we do get an uplifting platform for an additional rising star: American rapper and songwriter Tierra Whack.
A bit over 2 minutes lengthy, “The Magic of Mini” exhibits Whack returning to her residence in a dreary state, her scarf dragging alongside the chilly grey sidewalk (a painful visible for any metropolis dweller). But quickly her HomePod Mini provides a colourful, miniature model of herself to the equation, and her temper shortly improves.
If you propose on buying a HomePod mini for somebody this holiday season, we suggest doing it sooner reasonably than later. Shipping instances on the area grey HomePod mini from Apple’s Online Store are already slipping previous Christmas, whereas the white HomePod mini is pushing dangerously shut.
Check out the video under and tell us what you assume of it down in the feedback!
Previous holiday adverts from Apple:
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