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Reported by 9to5Mac, Beats has launched a brand new promoting campaign showcasing its new Beats Flex headphones whereas selling racial equality.
Beats says that the “FLEX THAT” campaign will function Black, Generation Z expertise who encourage of their expertise in addition to their combat towards racial inequality.
To promote its lately launched Beats Flex wi-fi earphones, Beats by Dr. Dre presents its new campaign FLEX THAT, made up of a sequence of vignettes—every starring influential Black, Gen Z expertise who proceed to take a stand towards racial inequality whereas inspiring youth around the globe to bravely problem norms, push boundaries and rejoice their identities.
The first video showcases Naomi Osaka, a brand new power within the sport of tennis.
Naomi Osaka is a generational expertise who has utterly revitalized the game of tennis. From the locker room to the press convention, she likes to flex her voice with our new Beats Flex wi-fi earphones.
The second video follows Cordae, an up-and-coming songwriter on the planet of Hip-Hop.
Cordae has rapidly turn out to be among the best songwriters in Hip-Hop. Songwriting is one thing you simply cannot flip off. Watch Cordae flex that energy and spit a little bit freestyle within the new Beats Flex wi-fi earphones.
The final video options Flo Milli, a feminine rapper who’s music “May I” backs the video itself.
Flo Milli is a brand new feminine rapper, not like something the sport has ever seen. She can movement on any beat, and she or he is aware of tips on how to make her presence felt. Watch her flex that clapback in our new Beats Flex wi-fi earphones.
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